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Digital Leads: Require T.l.c But Deliver Greater R.O.I.

columns, the new generation of customer behaves differently to those of the past, preferring to have control over the way they communicate with a new provider.

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Establishing Your Digital Foundations

As we’ve explored in previous columns, today’s competitive automotive market requires dealers to be running continuous digital advertising campaigns to ensure they reach customers at every stage of the buying journey. However, what is the point of investing in advertising, if your marketing foundations aren’t in place? You wouldn’t spend...

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