Adapting Processes To Address Drop In Showroom Traffic
During these unprecedented times, it has been amazing to watch humans adapt and grow around the tight restrictions that are in place, finding ways to shift their processes and adjust their offerings to enable businesses to continue running.
‘Always On’ Key To Modern Advertising
Consumer behaviour is ever-changing, and in the automotive industry it is becoming increasingly evident that, unlessdealers adapt with customers’ expectations, they will be left behind. We’ve all heard the stats. According to Google Data, 93 per cent of car purchases today are digitally influenced. .
Establishing Your Digital Foundations
As we’ve explored in previous columns, today’s competitive automotive market requires dealers to be running continuous digital advertising campaigns to ensure they reach customers at every stage of the buying journey. However, what is the point of investing in advertising, if your marketing foundations aren’t in place? You wouldn’t spend...