Google Analytics 4: What You Should Know

Google has released the next generation of website analytics tools with the introduction of Google Analytics 4 (GA4). Find out how this new property will impact your website and what you need to do to prepare for the changes.

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Digital Metrics: Taking the Guesswork Out Of Business Decisions

Digital Metrics: Taking the Guesswork Out of Business Decisions

When it comes to digital advertising, where do you even begin with a strategy? What targets should you be aiming for to know you are getting a good return on investment?

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Benefits of eCommerce During COVID & Beyond

Whether it’s been the introduction of COVID-safe procedures and equipment, managing staff remotely or setting up a home delivery service, enterprises have been forced to pivot in order to survive during times of tight restrictions and social distancing.

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Everr-Evolving Social Advertising


Over the last 10 years, social media has become one of the most influential mediums on which businesses can advertise their products, however the rapid rate at which the platforms and their ad formats change can be intimidating for many business managers.

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Impact Of Googles Cookies Changes

The Impact Of Google’s Cookies Changes

Back in August 2019, Google Chrome first announced their plan to phase out the use of third-party cookies. Google came out last week and further elaborated on their initial announcement confirming that they will no longer allow identity-based consumer data to be used on their platform without a user explicitly opting in to share it.

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Driving Sales This Eofy

Know Which Ads Are Driving Sales This EOFY

The automotive industry is gearing up for what is set to be another busy end of financial year period. However, how many dealers know and understand the true value of their advertising spend? Will it actually translate into vehicle sales? Will it deliver a worthwhile return on investment?

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Marketing Trends 2021

Top 4 Marketing Trends Of 2021

What are the latest trends you should be considering when planning your next marketing strategy and making budget allocations?

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Digital Audio Ad Campaign

Hit Play On A Digital Audio Ad Campaign

Regardless, of your preferred listening habits, more often than not, when you are streaming audio, you are fully immersed in that content. This is why digital audio advertising is so effective.

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Time For An Upgrade

Time For An Upgrade?

Did you have it built a few years ago and - apart from occasionally updating homepage banners and new vehicle pages

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Car Parc

Are You Making The Most Of Your Car Parc?

2020 has been a turbulent year! COVID-19 has had ramifications on everyone’s lives and businesses.

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Ad Creative

Break Through The Noise With Your Ad Creative

The creative component of an advertisement has traditionally been a key part – if not “the” key part – of ensuring a campaign message achieves cut through in print, TV and radio.

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Campaign Success

How Do You Rate The Success Of A Campaign?

As dealerships try to recover from the effects of coronavirus restrictions, data is becoming more crucial than ever, particularly when it comes to marketing.

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