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EVER-EVOLVING SOCIAL ADVERTISING

Over the last 10 years, social media has become one of the most influential mediums on which businesses can advertise their products, however the rapid rate at which the platforms and their ad formats change can be intimidating for many business managers.

The Impact Of Google’s Cookies Changes

Back in August 2019, Google Chrome first announced their plan to phase out the use of third-party cookies. Google came out last week and further elaborated on their initial announcement confirming that they will no longer allow identity-based consumer data to be used on their platform without a user explicitly opting in to share it.

Know Which Ads Are Driving Sales This EOFY

The automotive industry is gearing up for what is set to be another busy end of financial year period. However, how many dealers know and understand the true value of their advertising spend? Will it actually translate into vehicle sales? Will it deliver a worthwhile return on investment?

Top 4 Marketing Trends Of 2021

What are the latest trends you should be considering when planning your next marketing strategy and making budget allocations?

Hit Play On A Digital Audio Ad Campaign

Regardless, of your preferred listening habits, more often than not, when you are streaming audio, you are fully immersed in that content. This is why digital audio advertising is so effective.

Time For An Upgrade?

Did you have it built a few years ago and - apart from occasionally updating homepage banners and new vehicle pages

Are You Making The Most Of Your Car Parc?

2020 has been a turbulent year! COVID-19 has had ramifications on everyone’s lives and businesses.

Break Through The Noise With Your Ad Creative

The creative component of an advertisement has traditionally been a key part – if not “the” key part – of ensuring a campaign message achieves cut through in print, TV and radio.

How Do You Rate The Success Of A Campaign?

As dealerships try to recover from the effects of coronavirus restrictions, data is becoming more crucial than ever, particularly when it comes to marketing.

10 Key Features Of A High-performing Website

With ninety-six percent of car buyers saying they research a dealership online before entering a showroom, it is blatantly clear that a high performing, quality website is a crucial element of a dealer’s marketing strategy.

Insights: Dealer Advertising During Covid-19

During the early stages of the Coronavirus crisis, many businesses were rendered powerless and left floundering as customer numbers dwindled and revenue dried up.

Adapting Processes To Address Drop In Showroom Traffic

During these unprecedented times, it has been amazing to watch humans adapt and grow around the tight restrictions that are in place, finding ways to shift their processes and adjust their offerings to enable businesses to continue running.

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