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Top Advertising Trends for 2023

A list of what we believe the industry’s most successful marketers will be including in this year’s advertising strategy to stay ahead of their competitors

Perfect Your Pre-Owned Pricing

ALICE's new inventory pricing screen allows dealers to see how their stock is priced compared with the rest of the market.

Urgent Action Required By All Website Owners

AdTorque Edge recommends all website owners register a new website domain or risk being victims of cybercrime.

Four Key Ways To Modernise Your Website

Our experts recommend how car dealers can modernise their website in order to improve customer experience and maximise sales opportunities.

Tech Solution Replaces Classifieds Trawl

A new suite of tools has been launched on the market that will help dealers source and price more pre-owned stock for their yard and will reduce the time spent trawling classified.

Are You Ready for a Cookie-less World?

With Chrome (Google) looking to catch up to the other major browsers by phasing out third-party cookies by next year, it is important that businesses understand the impact of this change and what they can do to combat it.

Google Analytics 4: What You Should Know

Google has released the next generation of website analytics tools with the introduction of Google Analytics 4 (GA4). Find out how this new property will impact your website and what you need to do to prepare for the changes.

Digital Metrics: Taking the Guesswork Out of Business Decisions

When it comes to digital advertising, where do you even begin with a strategy? What targets should you be aiming for to know you are getting a good return on investment?

Benefits of eCommerce During COVID & Beyond

Whether it’s been the introduction of COVID-safe procedures and equipment, managing staff remotely or setting up a home delivery service, enterprises have been forced to pivot in order to survive during times of tight restrictions and social distancing.

EVER-EVOLVING SOCIAL ADVERTISING

Over the last 10 years, social media has become one of the most influential mediums on which businesses can advertise their products, however the rapid rate at which the platforms and their ad formats change can be intimidating for many business managers.

The Impact Of Google’s Cookies Changes

Back in August 2019, Google Chrome first announced their plan to phase out the use of third-party cookies. Google came out last week and further elaborated on their initial announcement confirming that they will no longer allow identity-based consumer data to be used on their platform without a user explicitly opting in to share it.

Know Which Ads Are Driving Sales This EOFY

The automotive industry is gearing up for what is set to be another busy end of financial year period. However, how many dealers know and understand the true value of their advertising spend? Will it actually translate into vehicle sales? Will it deliver a worthwhile return on investment?

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