One platform for all marketing
ALICE is a multifaceted marketing and lead attribution platform designed specifically for the automotive industry. The aim of it is to provide dealers with a single tool they can log into to view website and campaign analytics and leads from all potential sources including advertising channels and third parties. These insights can then be used to make more educated budgeting decisions for future campaigns
The platform is also a self-serve tool enabling dealerships to keep their website and stock listing up to date with the most current information.
Reporting
Marketing data & analytics
ALICE integrates with a huge number of third party providers, allowing you to view all data in the one place. This includes website analytics, search engines, social media platforms, call tracking systems, manufacturers and classified websites.
Reporting is available in real time enabling you to track campaign performance as it is happening. Users can also view historical reporting and make comparisons on campaign performance.
Enquire Now
Lead Attribution
All leads in one place
Leads come into dealerships from a variety of sources including through ad campaigns, via manufacturers and classified sites, as walk-ins and over the phone. ALICE provides dealers with the convenience of logging into a single platform to view all these leads in one place.
The system also tracks the original source of the leads, which gives you full visibility on which advertising a lead has been served and which drove them to enquire.
Enquire Now
Leads Matching
Advert to vehicle sale
ALICE’s Leads Matching functionality allows dealerships to track a lead’s journey from the original advertisement they were served right through to their test drive and eventual purchase.
This highly advanced form of tracking provides dealers with accurate data on the performance of campaigns, and demonstrates which advertising has driven the best return on investment. With this intel, dealers are then able to make educated budgeting decisions for future advertising, focussing their spend on campaigns they know have been more successful in the past.
Enquire Now
Web Maintenance
Self-serve web updates
Saving you the time and hassle of waiting for a support team to make changes for you, ALICE is a self-serve tool for users wanting to make their own updates to their website.
The platform allows you to change dealership information such as business hours and contact details. It also provides the convenience managing your own inventory listings, allowing you to update vehicle details, create offers pages and run vehicle campaigns.
Enquire Now
