Blog

May 21, 2025

Adtorque Edge’s AI – Powered Inventory Videos

Revolutionise your car sales with AI - Powered Video ads. Sell your cars faster with AI powered Ads that POP. No editing. No manual work.

March 19, 2025

DIGITAL 2025 AUSTRALIA

Social media is challenging search engines as the go-to for brand discovery in Australia. We Are Social’s latest report reveals key digital trends, from shifting platform preferences to AI-driven content consumption.

March 18, 2025

Bridging the Gap: How Dealers Can Win More Customers with Digital Tools

The car-buying journey has changed. Today’s consumers expect a transparent, fast, and hassle-free experience, yet many dealers still struggle to meet these expectations.

January 14, 2025

ROAD AHEAD FOR DIGITAL MARKETING

Digital marketing is in the midst of a profound transformation fuelled by a number of technological advancements set to change the way dealers advertise.

August 28, 2024

NAVIGATING THE CHALLENGING MARKET

If you, like many, have been hit hard by the changes to the economic landscape and are struggling to claim your share of the enquiries, don’t despair. It is not too late to establish new practices to improve sales performance.

May 21, 2024

BOOSTING YOUR PROFILE WITH GOOGLE

Believe it or not, there is a very common form of advertising that won’t cost you a cent but is highly effective at driving traffic to your website and customers through your door. It's your Google Business Profile.

March 28, 2024

Retargeting Digital Audio Audiences

Very few consumers will purchase a product the first time they see an ad for it. Retargeting allows you to remain front of mind, throughout the consideration phase of the purchasing journey in order to ensure you capture those customers when they are ready to convert.

January 16, 2024

How’s Your Digital Health?

A regular, comprehensive digital health check is essential for ensuring that the business’ online presence is making the right impression with the right audiences, adapting to shifting trends, and maximizing ROI. But what exactly should a digital health check include?

October 2, 2023

Can You DIY Ad Campaigns?

Many dealers think that it’s easier and cheaper to keep their ad management in-house. However there are a number of benefits to hiring a specialised agency that far outweigh any upfront costs.

July 17, 2023

Selling More With What You’ve Already Got

Dealers are always looking for more leads. What they don’t realise is that they probably already have ample enquires coming in. Due to poor handling however, many of the leads are being lost. We have a solution to this problem.

GA4 will supersede the Universal Analytics service

June 7, 2023

New Era Of Web Analytics

How does Google Analytics 4 differ from its predecessors? and what benefits is the automotive industry going to gain from it?

March 30, 2023

Consolidate. Integrate. Automate.

We are beyond the age of relying on dealership staff to manually enter lead information and remember to follow up customers. It is time to consolidate your data by integrating your technology so that it all works seamlessly together and automates a lot of your internal processes.

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