Our Words

Keep up with the latest in digital advertising

At Adtorque Edge we pride ourselves on being industry leaders and trusted advisors to our clients. We regularly write articles about the latest trends and best practices in digital advertising, and you can find them all here in Our Words.

10 Key Features of a High-Performing Website

Publish Date - 02/06/2020

With ninety-six percent of car buyers saying they research a dealership online before entering a showroom, it is blatantly clear that a high performing, quality website is a crucial element of a dealer’s marketing strategy.

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Adapting processes to address drop in showroom traffic

Publish Date - 06/05/2020

During these unprecedented times, it has been amazing to watch humans adapt and grow around the tight restrictions that are in place, finding ways to shift their processes and adjust their offerings to enable businesses to continue running.

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ESTABLISHING YOUR DIGITAL FOUNDATIONS

Publish Date - 06/01/2020

As we’ve explored in previous columns, today’s competitive automotive market requires dealers to be running continuous digital advertising campaigns to ensure they reach customers at every stage of the buying journey.

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DIGITAL LEADS: REQUIRE T.L.C. BUT DELIVER GREATER R.O.I.

Publish Date - 02/12/2019

As we’ve explored in our previous columns, the new generation of customer behaves differently to those of the past, preferring to have control over the way they communicate with a new provider.

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Lead tracking: an essential dealership tool

Publish Date - 01/11/2019

How do you truly know where your customers are coming from and which of your advertising is delivering the greatest return?

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'Always on' key to modern advertising

Publish Date - 01/10/2019

Consumer behaviour is ever-changing, and in the automotive industry it is becoming increasingly evident that, unless dealers adapt with customers’ expectations, they will be left behind. We’ve all heard the stats. According to Google Data, 93 per cent of car purchases today are digitally influenced. .

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