John has been involved in the automotive sector for over 30 years and is passionate about the industry as well as the people who work in it.
Life in automotive started in the UK, with Lancia and Fiat, before he moved back home to New Zealand where he worked with many brands including Volkswagen, Audi, Porsche, Hyundai, Saab, Scania, Iveco, and Subaru. In the late 80s, he acquired and ran several successful New Zealand dealerships before moving to Australia in the mid-90s.
After some time with Ford retail, John started STW Automotive, a joint venture Advertising Agency with STW Group, which would later become AdTorque Strategic Services, a significant marketing partner for the automotive industry for over 12 years.
John has been the Executive Chairman of AdTorque Edge since its inception in 2017. His role sees him working closely with global automotive brands across the Asia Pacific, forging relationships at executive level and driving expansion of the AdTorque Edge brand into new markets.