Experts in marketing for the auto industry

Life in automotive started in the UK, with Lancia and Fiat, before he moved back home to New Zealand where he worked with many brands including Volkswagen, Audi, Porsche, Hyundai, Saab, Scania, Iveco, and Subaru. In the late 80s, he acquired and ran several successful New Zealand dealerships before moving to Australia in the mid-90s.

After some time with Ford retail, John started STW Automotive, a joint venture Advertising Agency with STW Group, which would later become AdTorque Strategic Services, a significant marketing partner for the automotive industry for over 12 years.

John has been the Executive Chairman of AdTorque Edge since its inception in 2017. His role sees him working closely with global automotive brands across the Asia Pacific, forging relationships at executive level and driving expansion of the AdTorque Edge brand into new markets.

His early professional life saw him in a variety of roles at Carsales Ltd. During these years he built firm relationships with car dealers throughout the country, gaining good understanding of how their businesses worked, and developing a passion for delivering digital marketing solutions that could best help them succeed in the market.

In 2010 he founded Edge Online Consulting, which rapidly grew to become one of Australia’s leading automotive digital marketing agencies. The company delivered unique, industry leading solutions for car dealerships and was recognised by its 400+ clients as being at the forefront of digital innovation in the automotive industry.

As Managing Director, Gavin’s role sees him working predominantly with automotive manufacturers, developing and driving OEM-level marketing programs into their dealer networks. He is also a keen innovator, driving much of AdTorque Edge’s product growth and expansion to meet clients’ needs in the ever-changing digital landscape.