Google Chrome (that currently holds 59 percent of the browser market) have recently made some changes to their security settings that will impact your business’ website.  The following outlines the changes, the impact they will have, and what you can do about it.

What’s happening?
Currently when a user visits your website or fills out a form (e.g. an enquiry form, a service booking form) on an HTTP website (non-secure) in Google Chrome (version 62), the browser will show a “Not Secure” warning. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “Not Secure” (ref – https://security.googleblog.com/2018/02/a-secure-web-is-here-to-stay.html).

Implications for your website
Security is a high priority for online users, with them becoming more and more aware of safety warnings in their browsers. With the ever-increasing risk of identity theft, people are becoming fearful of lead generation websites that ask for their personal information

With the changes being implemented by Google Chrome, your website visitors will be receiving warnings that your website and therefore their personal information, is not secure. This is then likely to make them question whether to continue to engage digitally with your business and leave their details.

In addition to this, Google has warned that non-secure websites will not rank as well within their search algorithm, therefore potentially causing your site to lose its current ranking.

How to fix this problem
SSL is a form of security for sites that handle sensitive information such as customer names, phone numbers, addresses and credit card numbers. It creates a secure connection (using an HTTPS URL) between a customer’s web browser and the server of the company they’re interacting with. SSL is essential to ensuring that all information handled stays private and secure.

To prevent the “Not Secure” notification from appearing when Chrome users visit your site, Adtorque Edge recommends all website that collect a user’s personal information, be issued with SSL certification, therefore giving them an HTTPS URL.

Benefits of purchasing an SSL certificate
As well as ensuring the added security of sensitive information, moving to HTTPS has shown to improve site conversion rates anywhere from 18-87% across both eCommerce and lead generation websites (ref – https://www.ssl.com/article/how-ssl-seals-boost-conversion-rates/)

In addition to this Google has already stated publicly that a strong HTTPS encryption by default for a website is a factor within their search algorithm. Notable ranking updates have demonstrated the increasing value of SSL certificates within Google’s algorithm. (source – https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html). There is a definitive correlation between having a HTTPS website and rankings in the top 10 of Google.

How do you get an SSL certificate.
AdTorque Edge can arrange and implement SSL certificates for your websites.
Costs associated are as follows:

• Purchase of wildcard SSL certificate.
(per year/per domain) – $195

• Implementation of SSL certificate.
(once off/per domain) – $300

Action Required
Contact your AdTorque Edge Dealer Consultant or Client Services team member for further information or to arrange an SSL certificate for your website.

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