social

7 Lessons Learned from 567 Facebook Ad Campaigns in One Year

BLOG PROVIDED BY DIGITAL MARKETER - View their post here We’ve created 567 Facebook ad campaigns in the past year… and…

The 5 Rules of Social Media Etiquette for Car Dealers

Your dealership is probably struggling to see the ROI from social media sites like Facebook and Twitter. You want to…

Trackable vs Verifiable: The Social Media Conundrum

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they…

To Hashtag or Not to Hashtag. That is the question.

Born on Twitter, hashtags are becoming more and more prevalent. For those of you who don’t know what a hashtag…

Why Facebook is the Most Important Digital Ad Spend for Dealers to Make

Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect.…

How to Create a Simple Social Media Strategy

One of the most frequent things we speak about when training dealer groups.  More specifically, how to develop a simple…

Foursquare – Tips on Playing the Game for Your Dealership

This past weekend a friend was in town visiting and the moment he walked into any store or bar he…

Customising How Your Dealership’s Facebook Page Looks

Instructions from the "Facebook Help Center" I was using the Facebook Help Center over the weekend and found the basic…

How Does Google Identify Fake Online Reviews?

In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers…

How Ad Headlines, Pictures, and Ad Copy Impact Results with Facebook Advertising

Over at the AfterMarketer Club's website they posted a great article on how promoting parts on Facebook generated wildly different…