marketing

With great people comes great products.

We’re a Facebook Marketing Partner

Last month, AdTorque Edge officially became one of only a few official Marketing Partners of Facebook in Australia. This newly…

National GFK Radio Survey 2 Results for 2016

Full survey results by city for download: GfK_Summary Report Sydney_Survey 2 2016 GfK_SummaryReport_Melbourne - Survey 2 2016 GfK_SummaryReport_Brisbane - Survey…

NADA 2016 Las Vegas – Key Marketing Seminar Summary

NADA 2016 Las Vegas - Marketing Seminars Key Points by AdTorque Strategic Services from Luke Manion Download Full Marketing Presentations…

Digital Ad Spend Drives Automotive industry in 2015

The automotive sector led mobile ad spending in 2015 as more and more people start their path to purchasing a…

The Flash ad is dead. Are you ready for the HTML5 interactive era?

The changing of the guard will provide advertisers advantages in creativity and ROI, explains Sizmek's vice president, Asia-Pacific The days…

Online ad viewability rises with interactivity, HTML5 & mobile sizes

Sizmek, an ad management company, analysed viewability data from more than 240 billion impressions in 2014. Its main finding is…

The 5 Rules of Social Media Etiquette for Car Dealers

Your dealership is probably struggling to see the ROI from social media sites like Facebook and Twitter. You want to…

What are YOUR Content Marketing Triggers?

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger... What’s Yours? One of…

Trackable vs Verifiable: The Social Media Conundrum

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they…

To Hashtag or Not to Hashtag. That is the question.

Born on Twitter, hashtags are becoming more and more prevalent. For those of you who don’t know what a hashtag…

What is the Best Paid Position?

When it comes to paid search, you expect the results to behave much like organic: the top ranking gets the…

First Contact

With the evolution of the motor trade in overdrive, it is interesting to note that whilst we have acknowledged the…

Why Facebook is the Most Important Digital Ad Spend for Dealers to Make

Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect.…

How to Create a Simple Social Media Strategy

One of the most frequent things we speak about when training dealer groups.  More specifically, how to develop a simple…

Offline Exposure Everywhere and Anywhere is Driving Mobile Search

Getting a mobile marketing strategy in place is all well and good, but brands need to understand how much non-mobile…

Foursquare – Tips on Playing the Game for Your Dealership

This past weekend a friend was in town visiting and the moment he walked into any store or bar he…

Are you making the most of your PPC advertising?

Your main objective of Pay-Per-Click (PPC) is to get traffic to respond to your specific call to action. You may…

Customising How Your Dealership’s Facebook Page Looks

Instructions from the "Facebook Help Center" I was using the Facebook Help Center over the weekend and found the basic…

Social Media Optimisation (SMO) vs. Engagement: Why They’re Different and How You Can Rock Both

Many brands and organisations developing digital strategies have moved beyond asking whether Twitter and Facebook presences are necessary. (Yes, they are.) Now the question is: We’re on…

Why the QR code is failing.

They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or…