digital advertising

We’re a Facebook Marketing Partner

Last month, AdTorque Edge officially became one of only a few official Marketing Partners of Facebook in Australia. This newly…

NADA 2016 Las Vegas – Key Marketing Seminar Summary

NADA 2016 Las Vegas - Marketing Seminars Key Points by AdTorque Strategic Services from Luke Manion Download Full Marketing Presentations…

Digital Ad Spend Drives Automotive industry in 2015

The automotive sector led mobile ad spending in 2015 as more and more people start their path to purchasing a…

Display ads influence 60 times more phone calls than a direct click-to-call

Display ads influence 60 times more phone calls than a direct click-to-call, according to a report released Tuesday. On average,…

7 Lessons Learned from 567 Facebook Ad Campaigns in One Year

BLOG PROVIDED BY DIGITAL MARKETER - View their post here We’ve created 567 Facebook ad campaigns in the past year… and…

The Flash ad is dead. Are you ready for the HTML5 interactive era?

The changing of the guard will provide advertisers advantages in creativity and ROI, explains Sizmek's vice president, Asia-Pacific The days…

Online ad viewability rises with interactivity, HTML5 & mobile sizes

Sizmek, an ad management company, analysed viewability data from more than 240 billion impressions in 2014. Its main finding is…

Six Fast & Furious Tips on Mobile Marketing for Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information…

What are YOUR Content Marketing Triggers?

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger... What’s Yours? One of…

Trackable vs Verifiable: The Social Media Conundrum

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they…

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be.  Your customers not only have their own opinions of your…

Why Facebook is the Most Important Digital Ad Spend for Dealers to Make

Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect.…

Offline Exposure Everywhere and Anywhere is Driving Mobile Search

Getting a mobile marketing strategy in place is all well and good, but brands need to understand how much non-mobile…

Foursquare – Tips on Playing the Game for Your Dealership

This past weekend a friend was in town visiting and the moment he walked into any store or bar he…

Are you making the most of your PPC advertising?

Your main objective of Pay-Per-Click (PPC) is to get traffic to respond to your specific call to action. You may…

How Does Google Identify Fake Online Reviews?

In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers…

How Ad Headlines, Pictures, and Ad Copy Impact Results with Facebook Advertising

Over at the AfterMarketer Club's website they posted a great article on how promoting parts on Facebook generated wildly different…

Why the QR code is failing.

They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or…

Using your service database with electronic mail – the smart way

Your dealership database most likely lists all of your clients' contact information, such as how many times they have visited,…