dealership

Is the Internet An Enemy To Car Dealerships?

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This…

Six Fast & Furious Tips on Mobile Marketing for Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information…

Well known local car dealer finally receives justice.

Ian Creak, well known and respected motor dealer for over thirty years and the previous owner and Dealer Principle of…

What are YOUR Content Marketing Triggers?

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger... What’s Yours? One of…

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be.  Your customers not only have their own opinions of your…

Fresh Content Ideas: How to Create and Use Video Content on Your Website

When featuring your products or services online a popular alternative to writing a long-form article is creating a video. Short…

What is the Best Paid Position?

When it comes to paid search, you expect the results to behave much like organic: the top ranking gets the…

First Contact

With the evolution of the motor trade in overdrive, it is interesting to note that whilst we have acknowledged the…

Most Car Buyers Now Select Dealership Based on Reviews

Almost 7 in 10 consumers said dealership reviews affected their purchase decision Just like consumers in almost every other sector…

Why Facebook is the Most Important Digital Ad Spend for Dealers to Make

Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect.…

How to Create a Simple Social Media Strategy

One of the most frequent things we speak about when training dealer groups.  More specifically, how to develop a simple…

Foursquare – Tips on Playing the Game for Your Dealership

This past weekend a friend was in town visiting and the moment he walked into any store or bar he…

Are you making the most of your PPC advertising?

Your main objective of Pay-Per-Click (PPC) is to get traffic to respond to your specific call to action. You may…

Customising How Your Dealership’s Facebook Page Looks

Instructions from the "Facebook Help Center" I was using the Facebook Help Center over the weekend and found the basic…

How Does Google Identify Fake Online Reviews?

In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers…

How Ad Headlines, Pictures, and Ad Copy Impact Results with Facebook Advertising

Over at the AfterMarketer Club's website they posted a great article on how promoting parts on Facebook generated wildly different…

Basic Video for your Dealerships

online videos come in all shapes and forms: some are great, many are awful, others are boring, and a few…

Social Media Optimisation (SMO) vs. Engagement: Why They’re Different and How You Can Rock Both

Many brands and organisations developing digital strategies have moved beyond asking whether Twitter and Facebook presences are necessary. (Yes, they are.) Now the question is: We’re on…

Are You Advertising in the Right Places, with the Right Response Tools?

This may contradict much of what you’ve recently heard and discussed at the marketing water cooler over the last few…

Four Steps to Relevant Marketing—Identify, Find, Touch, and Thrill

For the most part, dealers are playing by yesterday’s advertising rules when, in reality, the game has changed and the…