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AdTorque Edge Merger Announcement

We are excited to announce the forthcoming merger between two prominent automotive marketing agencies, AdTorque Strategic Services and Edge Online…

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be.  Your customers not only have their own opinions of your…

Most Car Buyers Now Select Dealership Based on Reviews

Almost 7 in 10 consumers said dealership reviews affected their purchase decision Just like consumers in almost every other sector…

Customising How Your Dealership’s Facebook Page Looks

Instructions from the "Facebook Help Center" I was using the Facebook Help Center over the weekend and found the basic…

How Does Google Identify Fake Online Reviews?

In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers…

Four Steps to Relevant Marketing—Identify, Find, Touch, and Thrill

For the most part, dealers are playing by yesterday’s advertising rules when, in reality, the game has changed and the…