automotive

Customising How Your Dealership’s Facebook Page Looks

Instructions from the "Facebook Help Center" I was using the Facebook Help Center over the weekend and found the basic…

How Does Google Identify Fake Online Reviews?

In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers…

How Ad Headlines, Pictures, and Ad Copy Impact Results with Facebook Advertising

Over at the AfterMarketer Club's website they posted a great article on how promoting parts on Facebook generated wildly different…

Basic Video for your Dealerships

online videos come in all shapes and forms: some are great, many are awful, others are boring, and a few…

Social Media Optimisation (SMO) vs. Engagement: Why They’re Different and How You Can Rock Both

Many brands and organisations developing digital strategies have moved beyond asking whether Twitter and Facebook presences are necessary. (Yes, they are.) Now the question is: We’re on…

Are You Advertising in the Right Places, with the Right Response Tools?

This may contradict much of what you’ve recently heard and discussed at the marketing water cooler over the last few…