automotive

NADA 2016 Las Vegas – Key Marketing Seminar Summary

NADA 2016 Las Vegas - Marketing Seminars Key Points by AdTorque Strategic Services from Luke Manion Download Full Marketing Presentations…

Digital Ad Spend Drives Automotive industry in 2015

The automotive sector led mobile ad spending in 2015 as more and more people start their path to purchasing a…

Display ads influence 60 times more phone calls than a direct click-to-call

Display ads influence 60 times more phone calls than a direct click-to-call, according to a report released Tuesday. On average,…

Is the Internet An Enemy To Car Dealerships?

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This…

What the small business tax break means for new and used car buyers

The 2015 Federal Budget raised a few eyebrows, with the new benefits for small businesses generating the most attention. The…

Six Fast & Furious Tips on Mobile Marketing for Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information…

Well known local car dealer finally receives justice.

Ian Creak, well known and respected motor dealer for over thirty years and the previous owner and Dealer Principle of…

The 5 Rules of Social Media Etiquette for Car Dealers

Your dealership is probably struggling to see the ROI from social media sites like Facebook and Twitter. You want to…

What are YOUR Content Marketing Triggers?

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger... What’s Yours? One of…

Trackable vs Verifiable: The Social Media Conundrum

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they…

To Hashtag or Not to Hashtag. That is the question.

Born on Twitter, hashtags are becoming more and more prevalent. For those of you who don’t know what a hashtag…

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be.  Your customers not only have their own opinions of your…

Fresh Content Ideas: How to Create and Use Video Content on Your Website

When featuring your products or services online a popular alternative to writing a long-form article is creating a video. Short…

What is the Best Paid Position?

When it comes to paid search, you expect the results to behave much like organic: the top ranking gets the…

First Contact

With the evolution of the motor trade in overdrive, it is interesting to note that whilst we have acknowledged the…

Most Car Buyers Now Select Dealership Based on Reviews

Almost 7 in 10 consumers said dealership reviews affected their purchase decision Just like consumers in almost every other sector…

Why Facebook is the Most Important Digital Ad Spend for Dealers to Make

Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect.…

How to Create a Simple Social Media Strategy

One of the most frequent things we speak about when training dealer groups.  More specifically, how to develop a simple…

Foursquare – Tips on Playing the Game for Your Dealership

This past weekend a friend was in town visiting and the moment he walked into any store or bar he…

Are you making the most of your PPC advertising?

Your main objective of Pay-Per-Click (PPC) is to get traffic to respond to your specific call to action. You may…