Google Analytics 4: What You Should Know
Publish Date - 22/11/2020Google has released the next generation of website analytics tools with the introduction of Google Analytics 4 (GA4). Find out how this new property will impact your website and what you need to do to prepare for the changes.
Know Which Ads Are Driving Sales This EOFY
Publish Date - 22/11/2020The automotive industry is gearing up for what is set to be another busy end of financial year period. However, how many dealers know and understand the true value of their advertising spend? Will it actually translate into vehicle sales? Will it deliver a worthwhile return on investment?
The Impact of Google's Cookies Changes
Publish Date - 22/11/2020Back in August 2019, Google Chrome first announced their plan to phase out the use of third-party cookies. Google came out last week and further elaborated on their initial announcement confirming that they will no longer allow identity-based consumer data to be used on their platform without a user explicitly opting in to share it.
Digital Metrics: Taking the Guesswork Out of Business Decisions
Publish Date - 22/11/2020When it comes to digital advertising, where do you even begin with a strategy? What targets should you be aiming for to know you are getting a good return on investment?
Ever-Evolving Social Advertising
Publish Date - 22/11/2020Over the last 10 years, social media has become one of the most influential mediums on which businesses can advertise their products, however the rapid rate at which the platforms and their ad formats change can be intimidating for many business managers.
Benefits of eCommerce During COVID & Beyond
Publish Date - 22/11/2020Whether it’s been the introduction of COVID-safe procedures and equipment, managing staff remotely or setting up a home delivery service, enterprises have been forced to pivot in order to survive during times of tight restrictions and social distancing.
10 Key Features of a High-Performing Website
Publish Date - 02/06/2020With ninety-six percent of car buyers saying they research a dealership online before entering a showroom, it is blatantly clear that a high performing, quality website is a crucial element of a dealer’s marketing strategy.
Adapting processes to address drop in showroom traffic
Publish Date - 06/05/2020During these unprecedented times, it has been amazing to watch humans adapt and grow around the tight restrictions that are in place, finding ways to shift their processes and adjust their offerings to enable businesses to continue running.
DIGITAL LEADS: REQUIRE T.L.C. BUT DELIVER GREATER R.O.I.
Publish Date - 02/12/2019As we’ve explored in our previous columns, the new generation of customer behaves differently to those of the past, preferring to have control over the way they communicate with a new provider.
'Always on' key to modern advertising
Publish Date - 01/10/2019Consumer behaviour is ever-changing, and in the automotive industry it is becoming increasingly evident that, unlessdealers adapt with customers’ expectations, they will be left behind. We’ve all heard the stats. According to Google Data, 93 per cent of car purchases today are digitally influenced. .