News

AdTorque Edge Merger Announcement

We are excited to announce the forthcoming merger between two prominent automotive marketing agencies, AdTorque Strategic Services and Edge Online…

National GFK Radio Survey 2 Results for 2016

Full survey results by city for download: GfK_Summary Report Sydney_Survey 2 2016 GfK_SummaryReport_Melbourne - Survey 2 2016 GfK_SummaryReport_Brisbane - Survey…

NADA 2016 Las Vegas – Key Marketing Seminar Summary

NADA 2016 Las Vegas - Marketing Seminars Key Points by AdTorque Strategic Services from Luke Manion Download Full Marketing Presentations…

Ready for a new role? AdTorque is hiring.

Account Co-ordinator AdTorque is a growing Automotive full service agency in Rozelle, Sydney. We specialise in working to create retail…

Digital Ad Spend Drives Automotive industry in 2015

The automotive sector led mobile ad spending in 2015 as more and more people start their path to purchasing a…

Display ads influence 60 times more phone calls than a direct click-to-call

Display ads influence 60 times more phone calls than a direct click-to-call, according to a report released Tuesday. On average,…

7 Lessons Learned from 567 Facebook Ad Campaigns in One Year

BLOG PROVIDED BY DIGITAL MARKETER - View their post here We’ve created 567 Facebook ad campaigns in the past year… and…

The Flash ad is dead. Are you ready for the HTML5 interactive era?

The changing of the guard will provide advertisers advantages in creativity and ROI, explains Sizmek's vice president, Asia-Pacific The days…

Online ad viewability rises with interactivity, HTML5 & mobile sizes

Sizmek, an ad management company, analysed viewability data from more than 240 billion impressions in 2014. Its main finding is…

Is the Internet An Enemy To Car Dealerships?

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This…

What the small business tax break means for new and used car buyers

The 2015 Federal Budget raised a few eyebrows, with the new benefits for small businesses generating the most attention. The…

Six Fast & Furious Tips on Mobile Marketing for Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information…

Well known local car dealer finally receives justice.

Ian Creak, well known and respected motor dealer for over thirty years and the previous owner and Dealer Principle of…

The 5 Rules of Social Media Etiquette for Car Dealers

Your dealership is probably struggling to see the ROI from social media sites like Facebook and Twitter. You want to…

What are YOUR Content Marketing Triggers?

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger... What’s Yours? One of…

Responsive Design and SEO

Mobile is huge, we’ve talked about that a lot recently, but optimising your site for mobile can be a correspondingly…

Trackable vs Verifiable: The Social Media Conundrum

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they…

To Hashtag or Not to Hashtag. That is the question.

Born on Twitter, hashtags are becoming more and more prevalent. For those of you who don’t know what a hashtag…

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be.  Your customers not only have their own opinions of your…

Fresh Content Ideas: How to Create and Use Video Content on Your Website

When featuring your products or services online a popular alternative to writing a long-form article is creating a video. Short…